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Our Mission

CometLife is an experiential marketing agency that helps companies and
influencers build their brands by creating unique experiences.


Our Team


Benjamin Larretche, Founder & CEO

Benjamin Larretche is a global entrepreneur, marketing visionary, and philanthropist. A world citizen, Larretche spent his early life living between Montreal, Paris and New York. The experience shaped his purpose, nurturing his principal goal: “Making a positive impact on this planet and its people while celebrating life."

Accomplished at a early age, he had already opened his first Marketing agency by the age of 18 in France and signed major contracts with brands including LVMH, Sony, Warner Bros and others before he completed his college education. He is known for directing large-scale, multi-national launch productions from Switzerland to Morocco and beyond. 

His musical and theatrical background always playing an integral role in his artistic direction and marketing strategy, Larretche has worked in close collaboration for major events during Cannes Film Festival such as amfAR, de Grisogono, Terrazza Martini and others.

Among his recent successes, Larretche has created a platform to support non-profit fund raising by auctioning off celebrity experiences. He has effectively raised funds for dozens of non-profits including amfAR, Art of Elysium and the Global Poverty Project amongst others. 

His latest international philanthropic endeavor for Plan International, “Because I am a Girl” in the summer of 2015 in Mykonos, in partnership with model and philanthropist, Toni Garrn, focused on the empowerment of women. Amongst his many various assets and abilities, Benjamin Larretche is a marketing visionary who has created and maintained long-lastings relationships with influential individuals, media contacts, sponsors, international brands and a plethora of global tastemakers.


Yves Sabouret, Senior Advisor

After completing his studies in law and economics, Yves Sabouret was admitted to the Ecole Nationale d’Administration, the institution that trains the most senior officials of the French civil service. He graduated at the top of his class as a public finance inspector.

From 1968 to 1975, he served in senior positions within the French government, including Special Advisor to the Prime Minister.

He joined the Lagardère Group (electronics, defence systems, and media) in 1975 and became Managing Director of the Hachette Group (leading literary and Presse de France publisher) in 1981. He served as President of the La Cinq television station (1990-1992) and then Manager of the leading distributor of French press (daily newspapers and magazines) in France and internationally.

In 2006, he was appointed President of the Fondation de France, the country’s number-one foundation. This organisation brings together and facilitates the work of 700 different research, health, culture, environmental, and humanitarian foundations.

He was also Senior Advisor from 2005 to 2015 for two investment funds, one of which was UK-based (3i), while the other was American (Tishman-Speyer).

He is currently the President of Normandie REIM, a real estate asset management company previously owned in France by General Electric and recently purchased by Blackstone. Mr. Sabouret currently holds the position as Commander of the Legion of Honour.