The Team


Benjamin Larretche

Benjamin Larretche has an eclectic life experience as a global entrepreneur, marketing visionary, and philanthropist. A world citizen, Larretche spent his early life traveling between Montreal, Paris and New York. The experience shaped his worldview, informing his principle goal: “Making a positive impact on this planet and its people while celebrating life."

Accomplished at a early age, he had already opened his first Marketing agency in 1998 and signed major contracts with brands including LVMH, Mercedes, Sony, Warner Bros and others before he completed his college education. Known for directing large-scale, multi-national launch productions from Switzerland to Morocco and beyond, Larretche’s
success can be partially credited to an enlightened business model that included the creation of local corporate branches to respond to global corporate demands, among them Coca-Cola for the World Cup of Africa.

His musical and theatrical background always playing an integral role in his artistic direction, Larretche, along with hand picked teams collaborated on the music supervision for movies like Empire des Loups with Jean Reno or Transporter with Jason Staton.

As marketing advisor for many years, Larretche has worked in close collaboration with major events during Cannes Film Festival such as amfAR, de Grisogono, Terrazza Martini and others.

Among his recent successes, Larretche has created a platform to support non-profit fund raising by auctioning off celebrity experiences. He has effectively raised funds for dozens of non-profits including amfAR, Art of Elysium and the Global Poverty Project.

His latest international philanthropic endeavor, “Because I am a Girl” in Mykonos, 2015 partners with Toni Garrn, focusing on the empowerment of women. Amongst his many varied assets and abilities, Benjamin Larretche is a marketing visionary who has created and maintained enduring relationships with influentialindividuals, media contacts, sponsors and a plethora of global tastemakers.